"Let Me Be Clear" Campaign Launched to Empower People with Psoriasis

Published Online: Tuesday, October 29th, 2019
An empowerment platform for people living with psoriasis, Let Me Be Clear, was launched by pharmaceutical company, AbbVie. The campaign invites people living with psoriasis to share their story, access tools to have informed conversations with their physicians, and discuss what freedom from psoriasis would mean to them.
 
Psoriasis is a chronic, immune-mediated condition with a significant burden on all aspects of daily life. This can impact a person’s physical, emotional, and psychological state.
 
People with this condition can use the Let Me Be Clear platform to share their experiences and inspire others to not settle for a lower quality of life. The website features an interactive guide to help people with psoriasis understand their disease, learn about their care options, and openly discuss goals with their physician.
 
Dominik Hochli, Vice President, Global Medical Affairs, AbbVie, is looking forward to how Let Me Be Clear will inspire others with psoriasis. "Recent medical advancements have made significant improvements in reducing the impact of psoriasis for many people; however, far too many continue to settle for less," Hochli said in a prepared statement. "We are excited to launch Let Me Be Clear, to help patients recognize the power of their own voice towards getting the best care possible."
 
Reference
 
AbbVie launches Let Me Be Clear to empower people with psoriasis to speak up and seek freedom from their disease [news release]. North Chicago, Ill.; Abbvie News Center: October 29, 2019. https://news.abbvie.com/news/press-releases/abbvie-launches-let-me-be-clear-to-empower-people-with-psoriasis-to-speak-up-and-seek-freedom-from-their-disease.htm. Accessed October 29, 2019.



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